- Branding & Identity
- Discovery & Strategy
Branding and identity design for 6barg
The main goal of the project was to help Gillde to be recognized as a leader in designer society for inspirations and more. The end result is a simple and elegant branding with a beautiful system to support it. from the business card to collaterals, everything feels coherent and consistent.
We kicked off brand strategy with a team exercise on the client side and a concepting round on our side to nail down brand essence. The result? A prescription for a brand that exudes authenticity, sales confidence, and grit.
But the visuals had a tall order: they needed to carry the boldness of a sales pro while feeling relaxed, to reflect how simple, yet powerful, the platform is to use.
The key was adaptability. We started by creating a fluid mark we named the “Nucleo” and designed an organic system around it that scaled well. We chose one extensive typeface family that could morph across brand applications to feel all-inclusive. The leading color, Passionate Blue, formed the core of a lively primary palette. We derived inspiration for the secondary palette by taking a closer look at the Outreach product, to best fit their needs while complementing the primary palette.
Content Strategy &
The large marketing site needed intensive information re-architecture and content strategy, including defining target audience personas and user stories; feature examination, regrouping and redefinition; and revised page-level content strategy across the site. After re-engineering their entire sitemap and renaming existing features for user-friendliness, we crafted better stories through content flow, page structure, and copywriting.
From content strategy to wireframes to page design, retaining the fluid simplicity of the product in visuals was key. The lighthearted new brand system encouraged creative flourishes in UX/UI design, like gentle parallax and concentric line-work that mimics a rippling effect.